Alex Muscarella is an accomplished automotive executive in New York who has close to 30 years of leadership experience at both luxury and volume auto franchises. Throughout his career, he has consistently demonstrated the skills needed to excel as a dealership owner, with a focus on operations scaling, optimized financial performance, and portfolio management across brands. Alex Muscarella began his career at Acura of Westchester in Larchmont, New York, in 1997. Today, in addition to owning and leading the dealership as principal, he is a partner at Mariano Rivera Honda, Rivera Toyota of Mt. Kisco, and Green Team Cab, Corp.

Mr. Muscarella is a graduate of the National Automotive Dealer’s Association Dealer Academy, where he focused his studies on automotive management. Beyond his work in the automotive industry, he is an active philanthropist and highly involved member of his community. He supports numerous organizations and causes, including Larchmont/Mamaroneck Little League, the Town of Mamaroneck Police Benevolent Association, The Village of Mamaroneck Police Benevolent Association, and the Larchmont Women's Club. He also contributes to national organizations, such as March of Dimes.